Terms & conditions

These are the general terms and conditions of Vanmaercke Wouter CommV, Tiegemberg 48, 8573 Tiegem, Belgium, company and VAT number BE 0726.677.280 ("I", "me"). They apply to every quote, assignment and agreement with a client ("you"), unless we have agreed something different in writing.

1. Use of this website

The content of this website is written in good faith and for general information. It is not advice for your specific situation, and no client relationship arises from reading it. I do my best to keep it accurate and current, but I can't guarantee that every page is complete or up to date at the moment you read it.

2. Quotes and agreement

Quotes are valid for 30 days unless stated otherwise, and are based on the information available when they are written. An agreement comes into being once you confirm a quote in writing, email included, or once work starts with your agreement. Where the scope of an assignment changes materially, we agree the consequence in price and timing before that extra work starts.

3. Delivery and cooperation

I carry out assignments to the best of my ability, as an obligation of means and not of result. Advertising and search results depend on auctions, algorithms and markets that neither of us controls, so no specific ranking, ROAS, revenue or traffic figure is ever promised or guaranteed.

Timelines assume you supply access, data and decisions on time. If access to accounts, analytics or sales data is delayed, delivery dates shift accordingly.

4. Fees, invoicing and payment

Fees are as set out in the quote: a day rate for projects and audits, or a fixed monthly fee for ongoing management. All amounts are exclusive of VAT. Media budget — what you spend with Google, Meta, Microsoft and others — is paid by you directly to those platforms and is never included in my fee.

Invoices are payable within 30 days of the invoice date. On late payment, statutory interest under the Belgian Act of 2 August 2002 on late payment in commercial transactions applies by operation of law and without notice, together with a fixed compensation of 10% of the outstanding amount, with a minimum of €40. Disputes about an invoice must be raised in writing within 14 days of the invoice date.

5. Accounts, data and ownership

Advertising and analytics accounts stay in your name, under your billing, and I work in them as a linked user. Everything created for you in those accounts — campaign structures, tracking setups, documentation — is yours. When an assignment ends I remove my access and copy nothing out.

Deliverables such as reports, audits and documentation transfer to you once they are paid for. Generic know-how, methods, templates and scripts I bring to the work remain mine and may be reused elsewhere.

6. Confidentiality

Everything I see in your accounts and everything you tell me about margins, strategy or performance stays confidential, during the assignment and after it. I may name you as a client and describe the type of work in general terms, unless you tell me not to. Concrete figures are never published without your written permission.

7. Third-party platforms

Assignments depend on platforms operated by others: Google, Meta, Microsoft, your shop system, your hosting. I am not responsible for their outages, policy changes, account suspensions or unilateral product decisions, though I will of course help you deal with the consequences.

8. Liability

Nothing in these terms limits liability for fraud, intent, gross negligence, or for death or personal injury. Beyond that, my liability for any assignment is limited to the fees you paid me for that assignment in the twelve months before the event, and I am not liable for indirect or consequential loss such as lost profit, lost turnover, lost data or missed savings.

9. Duration and termination

Monthly management agreements run for an indefinite term and can be ended by either of us in writing with one calendar month's notice, to the end of a month. Project and audit assignments end on delivery. If you end a project part way through, work already carried out is invoiced pro rata. I may suspend work on invoices more than 30 days overdue, after written notice.

10. Force majeure

Neither of us is liable for failing to perform because of circumstances outside reasonable control, including illness, prolonged internet or platform outages, and government measures. Where such a situation lasts longer than 60 days, either of us may end the agreement in writing without compensation.

11. Governing law and jurisdiction

Belgian law applies. Disputes we cannot resolve between us belong before the courts of the judicial district of West Flanders, Kortrijk division.

12. Contact

Questions about these terms: info@woutervanmaercke.be or +32 476 59 87 78.